the marketing pocket knife

*

the marketing pocket knife *

A woman wearing a hat and jacket, looking up with her hands above her head, against a cloudy sky.

a little bit

of everything

copywriting

•

photography

•

social media

•

strategy

•

copywriting • photography • social media • strategy •

Whether you’re looking for social media strategy, content creation, copywriting, or SEO content writing, your business (and clients) are in safe hands.

services

  • You’ve got the vision, I’ve got the map. We’ll audit your socials, define your voice, and build a 30-day content roadmap so you can start posting with purpose.

  • You shoot, scroll, post… repeat. Let’s make it easier. As your Content Partner, I’ll plan, create, and deliver 10–12 ready-to-post pieces of content each month with their respective caption. You keep your hands free; I keep your grid consistent.

  • Sometimes you just want to hand it all over, I get it. From planning and creation to posting, replying, and tracking results, I’ll handle the day-to-day so you can focus on running your business (or enjoying that extra coffee break).

  • From fashion lookbooks to product campaigns, I shoot with intention, crafting images that feel effortless, elevated, and true to your brand.

  • The words your visuals deserve. I write monthly caption calendars (15–20 posts) that actually sound like you. In English and/or Spanish.

  • Need something longer than a caption but shorter than a novel? I write articles, blogs, and branded content that feel conversational but convert.

let's chat
view portfolio

brands I’ve worked with

  • Text reading 'Valija' in bold black font on a white background
  • Red handwritten text spelling 'Kōkomo' on a white background.
  • Volkswagen logo in the center of the image.
  • Close-up of a Presidente beer label with a gold, red, and white design, featuring the text 'Presidente' and 'Pilsener Style Beer'.
  • Silhouette of a person holding a camera, taking a photograph in front of a sunset or sunrise
  • Logo of El Gran Hospital de Puerto Rico with a shield emblem and the words 'Auxilio Mutuo' in red, and 'El Gran Hospital de Puerto Rico' in black.
  • Cristalia Premium Water logo with blue wave and gold oval outline.
  • Logo for Chocobar, featuring a yellow stylized chocolate swirl and black text
  • Michelob Ultra beer logo with a blue and black design including the word "ULTRA" in bold blue letters and a red ribbon beneath.

Karla Vilmenay Alvarado,
Web Content Writer

“Her knowledge, expertise and dedication make her an undeniable talent. She is a team player and always brings her best to the table.”

Michael Martucci,
SEO Manager

“Aside from being a first-class writer, what stood out the most was how easy it was to collaborate with Maria.”

Shekhinah Raine,
Copy Editor

“Her creativity and work ethic knows no bounds, she has helped her team manage deadlines and can swiftly brainstorm new and vibrant ideas.”

Eric Ferrari,
Content Strategist

“Maria is a top-notch strategist and writer. She meets deadlines with repose and epitomizes dedication and focus.”

A young woman with red hair and freckles standing in a grassy field under a partly cloudy sky, wearing a light blue floral dress and carrying a wicker basket.
Low-angle black and white photo of a woman with dark hair and lipstick, posing with her hands behind her head, wearing a striped skirt and a sleeveless top.
A woman with dark curly hair sitting on a wooden chair, holding a bouquet of white flowers, with lush green foliage in the background.
Two women in red polka dot swimsuits sitting on a beach, framed by palm tree branches, with ocean waves in the background.
A woman with curly red hair and glasses, dressed in a white outfit, standing outdoors against a blue sky.
A woman with voluminous, curly dark hair wearing large, stylish sunglasses with dark pink lenses and a light-colored striped shirt.
A close-up of a woman with dark curly hair, wearing earrings and a white lace top, standing outdoors among green leaves. She has her finger on her chin, with sunlight and shadows partially covering her face.
A young woman with curly hair posing against a light-colored wall, wearing a cropped polka dot shirt with floral accents, black pants, and gold hoop earrings.

meet

maria

The Puerto Rican millennial behind bien casual studio. Her career in marketing began over nine years ago with the Google search “What is copywriting?” and a boutique advertising agency willing to give an English major a chance.

Since then, she has gotten the chance to work for a variety of brands—from B2C and B2B to SaaS—in all aspects of the creative process, and has had her work published in national publications including The Miami Herald and The Charlotte Observer.

Child with curly hair wearing a white T-shirt and pink skirt, balancing a large straw hat on her head.